Chances are more than likely the Board of Directors has approved the Chief marketing Officer to make ads…and lots of them.  Expected, but explicably ineffective.
 
Millions of dollars going towards ads, not content.
 
Perplexed? board of directors chief marketing officer

"Mark Hughes is one of the most resourceful minds and creative marketers in the industry
...he built the Half.com brand through a strategy of buzz marketing"
- Bill Cobb, eBay Senior Vice President of Global Marketing

"One of the cleverest marketing schemes in recent memory"
- Associated Press, January 20, 2000

"It's not hard to see why major marketers are open to experimentation. Expensive, conventional approaches such as network-TV ads seem less and less able to move the needle."
- BusinessWeek, July 31, 2001

"Consumer attention is the most coveted commodity of all"
- The Wall Street Journal, November 1, 1999

The "drop-attacks" were the worst. At least twice a day, 10-year-old Maryellen Hughes of Philadelphia, would collapse as if a linebacker came running from behind and- boom!-knocked her flat says her father, Mark. Read more

In early December 1999, a representative of the Half.com marketing team paid a visit to Halfway, Oregon to ask Mayor Dick Crow if the town would consider changing its name to Half.com, Oregon. Although skeptical at first, Mayor Crow conducted in some preliminary discussions with Half.com and decided to direct the matter to the City Council for further consideration. Read more