buzzmarketing.com - Buzz Marketing - Book - Penguin/Portfolio - Marketing Book of the decade

  Reach 18-34 year olds


Break through to this savvy demo

 

Advertise on the back of fortune cookies, automatically distributed to our exclusive network of 5,000 restaurants every week.

Markets: NY, LA, SD, SF, Atl, Boston, Phila, Wash DC/Balt, more

Why It Works:

 
96% of people read their fortune

 
67% of fortunes get read aloud

 
Breaks through to your demo at a lower CPM

 
Increases your brand awareness by 39%

Advertisers:






Demographic/Psychographic

 
18-34 years old

 
Yuppies, Opinion Leaders

 
High index for cell phone usage

 
High index for movie-going

 

Markets Cookies/Month

Mass/NH/RI 3 million
NY Metro 13 million
Philadelphia 3 million
Balt/Wash 6 million
TN/KY/NC/SC 0.3 million
Georgia 0.5 million
AL/MI/LA 0.6 million
Dallas 0.3 million
Florida 3.5 million
LA/San Diego 7 million
San Francisco 1 million

Results
 
Awareness: 39% increase

Click here for Wharton awareness study

Direct Response: 9/10 of 1% with discount offer

Rates

 
Costs less than television

 
Costs less than print

 
$7,500 minimum buy

 
Call 800-438-2899 for rates or email BuzzMarketing now.

Clutter vs. Undivided Attention
 
Medium # of Competing Ads Divided Attention Undivided Attention
Evening of Prime-time TV 128 1/128 ... or <1%  
Time Magazine 25 1/25 ... or 4%  
Hour of drive-time Radio 20 1/20 ... or 5%  
       
A clutter-free medium with undivided attention 0   1/1 ... or 100%
 

  To learn more about our media philosophy click here


 
  Reach College Students


Ad panels in dorm
laundry rooms.


Why it Matters
 
Can't be zapped, or channel changed

 
24" x 36" image 3X larger than ordinary ads

 
Captive attention


Media Format
 
24" x 36" four color Advertising Panels

 
Double-locked metal frames

 
Acrylic panel cover


Reach & Tracking
 
300+ Campuses

 
3,468 laundry rooms

 
1.1 million enrolled college students

 
13.5 million impressions

 
Tracked via machine transactions


Rate
 
$56/laundry room

 
Includes printing & distribution labor

 
$56,000 for 1,000 laundry rooms

 
$175,000 for all 300 campuses/ 3,468 laundry rooms

 
Cost Per Impression = 1.3 cents


Placement Schedule
 
Monthly, 1st of the month


Mechanical Requirements
 
24" x 36" overall size (1/4" bleed)

 
Mac files preferred (include all supporting files)

 
Creative due 25th of month for next month


College List:

ALABAMA
ALABAMA A&M UNIVERSITY
AUBURN UNIVERSITY AT MONTGOMERY
SPRING HILL COLLEGE
TALLADEGA COLLEGE
TUSKEGEE UNIVERSITY
UNIVERSITY OF ALABAMA
UNIVERSITY OF SOUTH ALABAMA
CONNECTICUT
BRIARWOOD COLLEGE
CENTRAL CONNECTICUT STATE UNIVERSITY
FAIRFIELD UNIVERSITY
HOLY APOSTLE COLLEGE & SEMINARY
INTERNATIONAL STUDENT HOUSE
QUINNIPIAC UNIVERSITY
SACRED HEART UNIVERSITY
SAINT JOSEPH COLLEGE
TRINITY COLLEGE
UNIVERSITY OF BRIDGEPORT
UNIVERSITY OF CONNECTICUT
UNIVERSITY OF HARTFORD
WESLEYAN UNIVERSITY
FLORIDA
ART INSTITUTE OF FORT LAUDERDALE
CLEARWATER CHRISTIAN COLLEGE
EDWARD WATERS COLLEGE
FLORIDA CHRISTIAN COLLEGE
FLORIDA INSTITUTE OF TECHNOLOGY
FLORIDA MEMORIAL COLLEGE
FLORIDA STATE FIRE COLLEGE
NOVA SOUTHEASTERN UNIVERSITY
SAINT LEO UNIVERSITY
SOUTHEASTERN COLLEGE
UNIVERSITY OF TAMPA
WEBBER COLLEGE
GEORGIA
ABRAHAM BALDWIN AGRICULTURAL COLLEGE
AGNES SCOTT COLLEGE
ANDREW COLLEGE
BERRY COLLEGE
BRENAU UNIVERSITY
CARVER BIBLE COLLEGE
CLARK ATLANTA UNIVERSITY
COLUMBIA THEOLOGICAL SEMINARY
EMORY UNIVERSITY
GEORGIA INSTITUTE OF TECHNOLOGY
GORDON COLLEGE
LAGRANGE COLLEGE
MIDDLE GEORGIA COLLEGE
MOREHOUSE COLLEGE
OGLETHORPE UNIVERSITY
OXFORD COLLEGE OF EMORY UNIVERSITY
REINHARDT COLLEGE
SAVANNAH STATE UNIVERSITY
SHORTER COLLEGE
SOUTH GEORGIA COLLEGE
SOUTHERN POLYTECHNIC STATE UNIVERSITY
SPELMAN COLLEGE
STATE UNIVERSITY OF WEST GEORGIA
THE ATLANTA COLLEGE OF ART
TOCCOA FALLS COLLEGE
TRUETT-MCCONNELL COLLEGE
TURNER THEOLOGICAL SEMINARY
VALDOSTA STATE UNIVERSITY
YOUNG HARRIS COLLEGE
ILLINOIS
ART INSTITUTE OF CHICAGO
AURORA UNIVERSITY
BENEDICTINE UNIVERSITY
CHICAGO STATE UNIVERSITY
LAKE FOREST COLLEGE
LEWIS UNIVERSITY
LOYOLA UNIVERSITY CHICAGO
MACMURRAY COLLEGE
NORTHWESTERN UNIVERSITY
ROCKFORD COLLEGE
SHIMER COLLEGE
UNIVERSITY OF CHICAGO
MAINE
BATES COLLEGE
COLBY COLLEGE
EASTERN MAINE TECHNICAL COLLEGE
HUSSON COLLEGE
MAINE CENTRAL INSTITUTE
NORTHERN MAINE TECHNICAL COLLEGE
SAINT JOSEPH'S COLLEGE
SOUTHERN MAINE TECHNICAL COLLEGE
THOMAS COLLEGE
UNITY COLLEGE
UNIVERSITY OF MAINE AT FARMINGTON
UNIVERSITY OF MAINE AT MACHIAS
UNIVERSITY OF MAINE AT ORONO
UNIVERSITY OF MAINE AT PRESQUE ISLE
UNIVERSITY OF NEW ENGLAND
UNIVERSITY OF NEW ENGLAND - WESTBROOK
UNIVERSITY OF SOUTHERN MAINE
MARYLAND
FROSTBURG STATE UNIVERSITY
MASSACHUSETTS
AMERICAN INTERNATIONAL COLLEGE
AMHERST COLLEGE
ANDOVER NEWTON THEOLOGICAL SCHOOL
ANNA MARIA COLLEGE
ATLANTIC UNION COLLEGE
BAPTIST BIBLE SCHOOL
BAY PATH COLLEGE
BAY STATE COLLEGE
BECKER COLLEGE
BENTLEY COLLEGE
BERKLEE COLLEGE OF MUSIC
BOSTON COLLEGE
BRANDEIS UNIVERSITY
BRIDGEWATER STATE COLLEGE
COLLEGE OF THE HOLY CROSS
DEAN COLLEGE
EASTERN NAZARENE COLLEGE
ELMS COLLEGE
EMMANUEL COLLEGE
ENDICOTT COLLEGE
FITCHBURG STATE COLLEGE
GORDON CONWELL SEMINARY
HAMPSHIRE COLLEGE
HARVARD UNIVERSITY
LASELL COLLEGE
M.I.T.
MASSACHUSETTS COLLEGE OF ART
MASSACHUSETTS COLLEGE OF LIBERAL ARTS
MASSACHUSETTS COLLEGE OF PHARMACY AND
HEALTH SCIENCES
MERRIMACK COLLEGE
MOUNT HOLYOKE COLLEGE
MOUNT IDA COLLEGE
NORTHEASTERN UNIVERSITY
PINE MANOR COLLEGE
SAINT JOHN'S SEMINARY
SALEM STATE COLLEGE
SIMON'S ROCK COLLEGE
SUFFOLK UNIVERSITY
TUFTS UNIVERSITY
UMASS DARTMOUTH
UMASS LOWELL
WELLESLEY COLLEGE
WENTWORTH INSTITUTE OF TECHNOLOGY
WESLEYAN COLLEGE
WESTFIELD STATE
WHEELOCK COLLEGE
WILLIAMS COLLEGE
WORCESTER POLYTECHNIC INSTITUTE
WORCESTER STATE COLLEGE
MINNESOTA
BEMIDJI STATE UNIVERSITY
CARLETON COLLEGE
COLLEGE OF SAINT CATHERINE
CONCORDIA COLLEGE
HAMLINE UNIVERSITY
MOORHEAD STATE UNIVERSITY
NORTH CENTRAL UNIVERSITY
SAINT CLOUD STATE UNIVERSITY
UNIVERSITY OF MINNESOTA
WINONA STATE UNIVERSITY
NEW HAMPSHIRE
COLBY-SAWYER COLLEGE
DARTMOUTH COLLEGE
FRANKLIN PIERCE COLLEGE
NEW ENGLAND COLLEGE
RIVIER COLLEGE
WHITE PINES COLLEGE
NEW JERSEY
BERKELEY COLLEGE
FAIRLEIGH DICKENSON UNIVERSITY
RUTGERS UNIVERSITY - NEW BRUNSWICK
RUTGERS UNIVERSITY - NEWARK
NORTH CAROLINA
APPALACHIAN STATE UNIVERSITY
BARTON COLLEGE
BELMONT ABBEY COLLEGE
BREVARD COLLEGE
CATAWBA COLLEGE
CHOWAN COLLEGE
DAVIDSON COLLEGE
ELIZABETH CITY STATE UNIVERSITY
FAYETTEVILLE STATE UNIVERSITY
GARDNER-WEBB UNIVERSITY
JOHNSON C. SMITH UNIVERSITY
LENOIR-RHYNE COLLEGE
MARS HILL COLLEGE
MEREDITH COLLEGE
NORTH CAROLINA CENTRAL UNIVERSITY
NORTH CAROLINA SCHOOL OF ARTS
NORTH CAROLINA STATE UNIVERSITY
PATTERSON SCHOOL
PFEIFFER UNIVERSITY
QUEENS COLLEGE
SAINT ANDREWS PRESBYTERIAN COLLEGE
UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE
UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
UNIVERSITY OF NORTH CAROLINA AT WILMINGTON
WAKE FOREST UNIVERSITY
WARREN WILSON COLLEGE
WINGATE UNIVERSITY
WINSTON-SALEM STATE UNIVERSITY
NEW YORK
ALBANY COLLEGE OF PHARMACY
ALFRED UNIVERSITY
BRYANT & STRATTON BUSINESS INSTITUTE
BUFFALO STATE COLLEGE
CLARKSON UNIVERSITY
COLGATE UNIVERSITY
COLLEGE OF MOUNT SAINT VINCENT
COLLEGE OF SAINT ROSE
COLUMBIA UNIVERSITY
CONCORDIA COLLEGE
DAEMEN COLLEGE
DOMINICAN COLLEGE
HAMILTON COLLEGE
HARTWICK COLLEGE
HOUGHTON COLLEGE
LEMOYNE COLLEGE
LONG ISLAND UNIVERSITY - BROOKLYN CAMPUS
LONG ISLAND UNIVERSITY - C.W. POST CAMPUS
MARYMOUNT COLLEGE
MOUNT SAINT MARY COLLEGE
MUNSON - WILLIAMS - PROCTOR ARTS INSTITUTE
NEW YORK CHIROPRACTIC COLLEGE
NORTH COUNTRY COMMUNITY COLLEGE
PAUL SMITH'S COLLEGE
PRACTICAL BIBLE COLLEGE
RUSSELL SAGE COLLEGE
SAINT BONAVENTURE UNIVERSITY
SAINT JOSEPH'S SCHOOL OF NURSING
SAINT LAWRENCE UNIVERSITY
SARAH LAWRENCE COLLEGE
SKIDMORE COLLEGE
SUNY ALBANY
SUNY BINGHAMTON
SUNY BROCKPORT
SUNY COBLESKILL
SUNY DELHI
SUNY FREDONIA
SUNY POTSDAM
SUNY PURCHASE
TEACHERS COLLEGE AT COLUMBIA UNIVERSITY
UTICA COLLEGE
VASSAR COLLEGE
PENNSYLVANIA
BUCKNELL UNIVERSITY
CALIFORNIA UNIVERSITY OF PENNSYLVANIA
DELAWARE VALLEY COLLEGE
GANNON UNIVERSITY
INDIANA UNIVERSITY OF PENNSYLVANIA
KING'S COLLEGE
LA ROCHE COLLEGE
MANSFIELD UNIVERSITY OF PENNSYLVANIA
MERCYHURST COLLEGE
MERCYHURST COLLEGE NORTHEAST
MESSIAH COLLEGE
POINT PARK COLLEGE
SETON HILL COLLEGE
SLIPPERY ROCK UNIVERSITY
UNIVERSITY OF PITTSBURGH
RHODE ISLAND
BROWN UNIVERSITY
PROVIDENCE COLLEGE
ROGER WILLIAMS UNIVERSITY
SALVE REGINA UNIVERSITY
ZION BIBLE INSTITUTE
SOUTH CAROLINA
ALLEN UNIVERSITY
ANDERSON COLLEGE
CHARLESTON SOUTHERN UNIVERSITY
CLAFLIN COLLEGE
COKER COLLEGE
COLLEGE OF CHARLESTON
COLUMBIA COLLEGE
COLUMBIA INTERNATIONAL UNIVERSITY
CONVERSE COLLEGE
FURMAN UNIVERSITY
NEWBERRY COLLEGE
NORTH GREENVILLE COLLEGE
SOUTH CAROLINA STATE UNIVERSITY
SPARTANBURG METHODIST COLLEGE
UNIVERSITY OF SOUTH CAROLINA - AIKEN
WINTHROP UNIVERSITY
WOFFORD COLLEGE
TEXAS
CONCORDIA UNIVERSITY
DALLAS BAPTIST UNIVERSITY
SOUTHWEST ASSEMBLIES OF GOD
TEXAS WOMAN'S UNIVERSITY
VERMONT
BENNINGTON COLLEGE
CASTLETON STATE COLLEGE
CHAMPLAIN COLLEGE
GEORGE WILLIAMS COLLEGE
GODDARD COLLEGE
GREEN MOUNTAIN COLLEGE
LANDMARK COLLEGE
LYNDON STATE COLLEGE
MARLBORO COLLEGE
MIDDLEBURY COLLEGE
NEW ENGLAND CULINARY INSTITUTE
SAINT MICHAEL'S COLLEGE
SCHOOL FOR INTERNATIONAL TRAINING
SOUTHERN VERMONT COLLEGE
STERLING COLLEGE
TRINITY COLLEGE
UNIVERSITY OF VERMONT
VERMONT VOCATIONAL TECHNICAL
WISCONSIN
ALVERNO COLLEGE
CARDINAL STRITCH COLLEGE
CARROLL COLLEGE
CARTHAGE COLLEGE
CONCORDIA UNIVERSITY
GEORGE WILLIAMS COLLEGE
LAKELAND COLLEGE
MARANATHA BAPTIST COLLEGE
MARIAN COLLEGE
MILWAUKEE INSTITUTE OF ART & DESIGN
MONTREAT COLLEGE
SAINT NORBERT COLLEGE
UNIVERSITY OF WISCONSIN - MADISON
UNIVERSITY OF WISCONSIN - PARKSIDE
WEST VIRGINIA
BETHANY COLLEGE
POTOMAC STATE COLLEGE OF WEST VIRGINIA

The college list is growing and subject to change. Call for specific colleges not seen on the list.

One student summed it up by saying, "I like the ads. There's nothing else to read, but the laundry instructions."

Call now 800.438.2899 ext 2, or email us

 
  Reach High School Students


FSI in High School Newspapers

  Reach 1 million High School Students every month.

Why It Matters:
 
How did N* Sync get popular?

 
High school students

 
Viral demographic


Media Format
 
Free Standing Insert

 
80# coated stock

 
8.5" x 11"


Reach
 
700+ high schools

 
1 million + combined circulation


Rate
 
$100 CPM

 
Includes printing

 
Includes distribution

 
$50,000 minimum buy



Placement Schedule
 
Monthly, 1st of the month


Mechanical Requirements
 
8.5" x 11" overall size (1/4" bleed)

 
Mac files preferred (include all supporting files)

 
Creative due 25th of month for next month