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Primary Occupation
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Writer, Speaker
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Marketer, Fortune 500 Consultant, Professional Speaker
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Business Experience
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Malcolm attempted to enter the advertising industry as his first job, but became an excellent writer instead.
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PepsiCo, Pep Boys, selling Half.com to eBay for $300 million. Hughes grew Half.com from zero to 8 million customers in less than three years.
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Main Message
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Mavens, Connectors, and Salesmen are the key to spreading word-of-mouth.
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The key to buzz boils down to a seven letter word: stories. Giving people a great story to tell, which makes them interesting, entertaining, newsworthy.
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With no Fortune 500 corporate business experience, Malcolm Gladwell's message is that of an observer.
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Hughes' message comes from being in the trenches managing a $40 million dollar ad budget, as well as stretching dollars and creating buzz that resulted in a $300 million payday.
Hughes gets paid to create buzz, not observe buzz.
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Academic Background
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BA, University of Toronto
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MBA, Columbia Business School
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Book Publisher
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Time Warner/Little Brown
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Penguin/Portfolio
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Speaker Perspective
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As a speaker Malcolm Gladwell synthesizes Social Science from third party observations.
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Demonstrating the hows and whys of word-of-mouth, and the six secrets that get people talking about brands and products, from his own first-person, hands-on experience.
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Speaking Style
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Informative, understated, funny, curious. Malcolm Gladwell's speaker style is unique.
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Oprahesque, lively, informative, fact & and experience based, slightly crazy (like a fox).
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Cost
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Contact Leigh Bureau
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< Half
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Speaking Agent
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Leigh Bureau
(908) 253-8600
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Tom Neilssen
Bright Sight Group
(609)-924-3060
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