Buzz University May 22nd, 2008 NYC - Limited Seating

Buzznation Similar to how Procter & Gamble created TV content for brands which was later coined 'Soap Operas' to market soap, Buzznation Studios does the same. Cosmetic Dermatology Injection Product This $2 billion company engaged Buzzmarketing to create word-of-mouth buzz for one of America's leading products used by dermatologists and plastic surgeons all across the country facing competition from a competitor 10X it's size. Since the campaign started, the market cap of the company has risen $480 million. Consumer/Pharmaceutical Conglomerate This Fortune 50 conglomerate with annual revenues of $50 billion, has hired Buzzmarketing for one of its consumer package brands. Goal: amidst fierce competition, reinvigorate sales, start conversations. Global Paper & Personal Care Conglomerate This $28 billion paper and personal care product company has selected Buzzmarketing as its word-of-mouth marketing agency for its DIY division to challenge the #1 brand, create buzz, and increase consumer pull. Online Pop-Culture Brand Buzzmarketing helped grow this online brand from 450,000 unique visitors a month to 15 million (and growing). In five months, Buzzmarketing secured media placements from The Los Angeles Times, to The Wall Street Journal, to Entertainment Weekly and more placements like these. Global Power Tool Manufacturer This $6 billion manufacturer of power tools and accessories, hardware and home improvement products with distribution in 100+ countries has hired Buzzmarketing to enhance its traditional marketing efforts by creating word-of-mouth buzz for several of its key consumer products. #2 Land Owner in America This $5 billion company turned to Buzzmarketing to create the story for Wall Street of marketing of the largest rural real estate land portfolio in America. Within weeks of the Wall Street pitch, market cap increased by $2 billion and Buzzmarketing has been hired to develop & lead the marketing effort to market the largest rural land portfolio in America.

Boutique Buzz   Are you the #1 brand in your category? We're not for you. Are you the #2 or #3 brand in your category with half the budget of your competitor? Do you have a better mousetrap but no brand recognition? We might be for you. Our clients have moxie, open minds, and a slight disadvantage in the marketplace. We're cheaper than McKinsey, but we're not the cheapest. If you want cheap, please don't contact us. If you want incredible results for a fair price, we might be for you. Got Buzz? You better.

4i TM: Immersion, Ideation, Incorporation, and Implementation   Immersion: A Swedish scientist once said "a problem well defined, is half-solved" We immerse ourselves in your brand, your research, your competitive landscape We look for definition on your advantages, your leverage points, and who your heavy users are (existing or potential) We also want to know what keeps you up at night The4i TM, MIRP TM, Buzz 6-5 TM Ideation: Ideas are our currency You won't find them in a book and we don't either We match our immersion learning to your goals, your leverage points, your potential heavy users...and we create ideas that get people talking and the media writing about your brand Incorporation: We're smart, but we don't know everything There may be something we've missed There may be a stone...yet to be turned over We incorporate your knowledge feedback with our knowledge of what creates buzz Implementation: We take the responsibility of getting people talking and the media writing Details matter, timing matters, packaging matters, execution matters Whether it involves PR, events, stunts, remnant TV, or the Internet...we take responsibility Ultimately, we want to make history for your brand. Yes. Get Buzzmarketing now. Mark Hughes     $17.00 MIRP TM   Why MIRP TM? Most people think buzz is fleeting, and can't be measured. We measure it with MIRP TM: Media Impressions (beyond) Rating Points We go beyond simple Rating Points. We tracking Media Impressions in the press and on Internet message boards using our MIRP factor. Sample MIRP TM Measurement Rating Points (RP)= 10.7 million viewers Media Impressions beyond RP (MI)= 100+ million impressions MIRP Ratio: (MI) / (RP) MI/RP = 100 mm / 10.7mm = 934% MIRP factor: 934% Generating word-of-mouth buzz is a far more critical indication of the likelihood of hitting a jackpot ROI than plain old rating points. For The MIRP White Paper on the future of effective marketing, click here. Buzz 6-5 TM   Everything we do is focused on getting people talking and the media writing Buzz 6-5 TM is the secret of how to do this We know the six secrets that get people talking...we wrote the book on it (read them in chapter 13 of Buzzmarketing) We also know the five secrets of capturing media attention...the five most frequently written stories in the press Knowing and breathing 6-5 TM every day, gives us an edge over almost every marketing, PR, and ad agency

Yes, let's talk... Buzzmarketing Contact Request * Name * Company/Brand * Email Address * Phone Comment Buzzmarketing Contact Request

Buzz University May 22nd, 2008 NYC - Limited Seating

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P.O. Box 98 Swarthmore, PA 19081
phone: 610-543-0899

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