buzzmarketing.com - Buzz Marketing - Book - Penguin/Portfolio - Marketing Book of the decade

Business Marketing Books - The Fantastic Five List


"Mark Hughes is one of the most resourceful minds and creative marketers in the industry..."
- Bill Cobb, fmr President, eBay North America


"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."
-Ben Cohen, Co-founder, Ben & Jerry's


"Buzzmarketing works. It's not just a nice-to-have, it's a must-have!"
-Brian Swette, former Chief Marketing Officer, Pepsi-Cola; former COO, eBay


Tipping Point

Great Writer, Some Say Soft on Science, But This is one of the Business Marketing Books Well Worth the Read.

One of the must-have business marketing books on your shelf...read the research from Duncan Watts as well.  Broken-windows study is classic.  A fantastic writer.

Why We Buy

One of the Top Shopping Anthropology/ Business Marketing Books on Earth Consumer Anthropology at its best. Not one of your typical business marketing books, but an amazing trip into the psyche of retail and consumer buying behavior.  Great writer, great book.

Tested Advertising Methods

56 years of Results and Tests - Essential Business Marketing Books Pay attention to this treasure-trove of research.  It may not be a business thriller, but the nuggets in this book are worth their weight in gold.  Discover how subtle changes can make a 300% difference in pay-back on your marketing.  A must-have handbook.

22 Immutable Laws of Branding

The Bible of Branding Which Anyone Can Understand- One of Your Must Have Business Marketing Books Only 22 laws:  a simple way to understand the hows and whys of branding. Another one of the essential business marketing books.  Great for those launching a new product or reinventing themselves.

Buzzmarketing

FULL Disclosure!  The Fifth of These Fantastic Business Marketing Books is Written By Me!  By all means do some more research and click here to learn more about the book, Buzzmarketing which the Financial Times of London dubs as one of the “Best Business Reads of the Year” along with Freakonomics. 

I am the son of  a Pulitzer Prize-winning Journalist, and the book focuses on the lost art of buzz and word-of-mouth (10X more effective than Television or Print advertising according to EuroRSCG). 



All five are well worth the read if you’re at all interested in business marketing books.